Victoria | Sneakers

The Brand History of Victoria Shoes

The Inception (1915)

In 1915, in a small village in La Rioja, northern Spain, the shoemaker Gregorio founded the brand, naming it after his wife, Victoria. Driven by his passion for shoemaking and deep affection for his wife, Gregorio began crafting shoes, infusing each pair with love for Victoria.

The Early Developmental Stages

• The 1950s: Gregorio adopted the newly-invented vulcanisation method, using natural rubber and 100% cotton to create canvas shoes, and launched the distinctive “Inglasia” collection. This collection quickly became an icon of a generation, bringing substantial revenue to the brand. Estimates suggest that the brand’s total sales increased by approximately 400% at that time. The popularity of “Inglesa” closely associated Victoria with the childhood summers of many.
• The 1970s: The brand started using the iconic “V” symbol on its sports shoes. This logo became a crucial identifying element for the brand, helping it to establish a unique image in the market.

Growth and Transformation

• The Period of Raw Material Shortage: Over 40 years ago, Victoria faced a severe shortage of raw materials. To continue production, the brand made the decision to use discarded rubber tyres to create shoes. This experience not only demonstrated the brand’s resilience and innovative spirit but also sowed the seeds for its later sustainable development concept.
• Since the 21st Century: The brand has been actively implementing environmental-friendly concepts. It launched the “No Trace” collection, which uses discarded and recycled rubber tyres as raw materials, giving them a new lease of life. Additionally, the brand introduced the “Dear World” label to firmly demonstrate its commitment to environmental safety.

Global Expansion

Over the past century or so, Victoria Shoes has evolved from a local Spanish brand into a global enterprise. While maintaining traditional craftsmanship and designs, the brand has continuously innovated, introducing styles that meet the needs of different markets and consumers. Its products, known for their high-quality, comfort, and fashionable designs, have won the hearts of consumers worldwide, making it a darling of the fashion industry. Celebrities such as Rihanna and Victoria Beckham are fans of the brand.

Contemporary Achievements

Victoria Shoes has always adhered to handmade production, with each pair of shoes meticulously crafted by artisans. The brand launches approximately 300 different styles each season, ranging from classic sports shoes to trendy canvas shoes, catering to the diverse needs of consumers. Moreover, the brand pays close attention to integrating with fashion trends, collaborating with fashion bloggers, designers, and other industry figures to continuously enhance its fashion influence.

The Berlin collection of Victoria Shoes for women is truly distinctive. Here is a detailed introduction:

Design Style

• Simple and Fashionable
  The collection adheres to the brand’s minimalist style, featuring smooth and sleek shoe silhouettes. The shoe bodies are likely to be adorned only with the brand-iconic “V” logo or the “victoriashoes” inscription. The color schemes mainly consist of solid colors or classic combinations. For instance, there are solid-color options like hielo (white), azul (blue), and jade (green). These simple designs are highly versatile, effortlessly complementing various outfits such as jeans, skirts, and more.
• Exquisite Details
  Some styles incorporate colorful accents on the tongue, side, or heel of the shoe, such as a colorful “V” pattern or lines, adding a touch of charm. Certain designs feature a split-leather toe, enhancing the sense of design and layering.

Materials and Craftsmanship

• Upper Materials
  High-quality materials are employed. For example, cowhide leather certified by LWG silver-grade is used, which offers a soft texture, good gloss, and strong abrasion resistance. There is also the canvas material, like the “lona” series, which is lightweight and breathable, ensuring a comfortable wearing experience.
• Sole Materials
  The sole is typically made of rubber, with vegetable oils replacing mineral oils, making it more environmentally friendly. It has excellent elasticity and anti-slip properties. The ergonomic insoles, crafted from recycled materials, provide a comfortable feel and support.
• Manufacturing Process
  Upholding the brand’s traditional handmade craftsmanship, each pair of shoes is meticulously crafted by artisans. The stitches are even and fine, and the edges of the shoes are smoothly finished, guaranteeing both quality and durability.

Functional Features

• Comfort and Versatility
  Designed with ergonomics in mind, these shoes offer a comfortable fit, making them suitable for daily activities like shopping and walking. The diverse color options and simple designs enable them to be paired with a wide range of clothing styles, whether it’s a casual look, a sporty style, or an elegant ensemble.
• Environmental Concept
  The use of environmentally friendly materials, such as LWG-certified leather, soles made from vegetable oils, and insoles crafted from recycled materials, reflects the brand’s commitment to environmental protection, meeting consumers’ demands for eco-friendly products.