ASH | Sneakers, Boots&Sandals

Brand History

ASH was founded in 2000 in Italy by the French footwear designer Patrick Ithier and the Italian entrepreneur Leonello Calvani. Initially, the brand focused on high-end women’s shoes. However, over time, it has expanded its product line to include ready-to-wear clothing, footwear, handbags, and accessories. This expansion has allowed ASH to establish itself as a comprehensive fashion brand, catering to a wide range of consumer needs.

Brand Characteristics

• Design Style
  ASH seamlessly integrates French elegance with Italian artisanal craftsmanship. The brand infuses the latest design concepts and fashion trends into its products, achieving a perfect balance between contemporary allure and classic heritage. For instance, it masterfully combines vintage styles with modern elements in its footwear designs. This unique approach not only keeps the products in line with the ever-changing fashion landscape but also pays homage to timeless aesthetics, appealing to a diverse customer base with a penchant for both style and tradition.
• Product Quality
  ASH adheres to strict material-selection criteria. The upper part of its products often features high-quality leather or synthetic materials that are not only durable and abrasion-resistant but also offer a comfortable touch and good breathability. The soles are typically made from slip-resistant and wear-resistant rubber, while the insoles are designed to be soft and cushioned, effectively alleviating foot pressure and fatigue. This attention to detail in material selection ensures that each ASH product is not only stylish but also comfortable and long-
• Personalized Elements
  The brand is renowned for its abundant personalized elements and creative touches. Whether it’s the patterns on the upper or the color of the sole, every aspect of an ASH product is carefully crafted to be distinctive. This allows consumers to choose products that align with their personal preferences and personalities, enabling them to showcase their unique style. ASH products are not just items of clothing or accessories; they are expressions of individuality in the world of fashion.

Popular ASH Shoe Collections

OCTOPUS Collection

• Design Features：Typically, the OCTOPUS collection features low-top styles. There are multi-coloured splicing designs, which showcase a unique and individualistic charm. The large rubber sole is a prominent feature, with some models having transparent inlays. The sole can be up to 5 centimetres thick, and its clear-cut tread pattern provides excellent grip. The upper is made of leather, combined with fabric and nylon inserts, enriching the shoe’s layers and texture. The brand logo is presented on the tongue, and there is a pull-tab at the heel for easy on-and- It is fastened with flat laces.
• Wearing Experience：The leather lining is soft and comfortable, offering a good sense of wrapping for the feet. The rubber sole is elastic to a certain extent, providing cushioning during walking and reducing foot pressure.

SPIDER 620 Collection

• Design Features：The SPIDER 620 collection presents a stylish and dynamic appearance. The upper combines leather and fabric, ensuring both durability and breathability. It features a unique double-tongue detail, adding a trendy touch to the shoes. The thick-sole design is characteristic, with a substantial mid-sole, presenting a sporty style. The outsole is made of flexible synthetic material.
• Wearing Experience：The pull-tab at the shoe opening facilitates easy on-and- The leather lining and soft insole provide a comfortable wearing experience, making it suitable for long-distance walking. The thick sole not only adds height but also effectively cushions the impact from the ground. The rubber outsole offers good traction and stability, enabling it to adapt to various road conditions.

ADDICT Collection

• Design Features：Inspired by vintage styles, the ADDICT collection incorporates elements of the “ugly shoes” from the 1980s. At the same time, it uses high-tech fabrics and cool colour combinations, giving it a more contemporary feel. The upper is mostly made of soft leather, with excellent texture, paired with a specially designed thick sole. The sole has a unique shape, creating a strong visual impact.
• Wearing Experience：The shoes are equipped with a removable insole, which can be replaced according to personal needs, further enhancing comfort. The rubber sole is soft and highly elastic, providing excellent shock- This effectively reduces foot fatigue, making it suitable for consumers who pursue both individuality and comfort.