Our Story

■ Putting the Soul in your Soles at 121Shoes

“Our customers demand choice, colour and diversity and it was this idea that started our independent shoe shop both on the high street and online”. Est. 2010

Founded in 2010 in Edinburgh, 121Shoes began as an online home-run venture, the brainchild of a highly entrepreneurial-minded couple.

The brand soon started becoming popular among the masses, especially young international students in the UK. It wasn’t long before collaboration began with big brands such as Ecco, Rieker, Clarks, and many more.

In early 2014, 121Shoes officially launched its own e-commerce website, introducing not only men’s and women’s footwear but kids’ collections as well.

In 2019, the sheer dedication and hard work of the founders and their highly skilled team took the brand to new heights leading to the opening of its first-ever physical store in Edinburgh with the introduction of many more big names in the footwear industry like Skechers, ASH and Solovair.

We hope you enjoy your shopping experience with us, and that one day we’ll become your ultimate one-stop solution to all your fashion needs, from shoes to accessories and beauty products.

You can find us on Instagram, Twitter and TikTok to keep up to date with the 121Shoes family!